About Us
Welcome to Cinettica – a brand driven by a passion for road cycling and a commitment to excellence. I’m John Tsekouras, owner and general manager of Cinettica, and my goal is to create exceptional cycling apparel for riders everywhere.

I was a late bloomer to cycling, discovering the sport in 2012 when I became General Manager of Bianchi Australia. It didn’t take long for me to fall in love with the sport, the community, and the craftsmanship behind great cycling gear. With over 40 years of experience in design and product development, I saw an opportunity to transform Cinettica into a brand delivering premium cycling apparel without the premium price tag.
When I acquired Cinettica in 2020, it was a chance to reinvent, a little-known brand, with a renewed focus on quality and performance. Since then, we’ve proudly sold over 50,000 jerseys, shorts, bibs, and accessories. This reflects the trust and loyalty of our growing community of riders, something we value deeply.
Cinettica’s range of products are available online and through specialised retailers, our gear combines functionality, comfort, and standout style. Known as "Australia’s best kit secret," we deliver cycling jerseys, bib shorts, and accessories that riders can rely on in every condition.
Originally part of Netti – Australia’s oldest cycling apparel brand – Cinettica has evolved into a premium offering for cyclists who demand the very best. Decades of experience in design, sourcing, and manufacturing have shaped every product we make, ensuring our customers receive nothing but the finest.
At Cinettica, it’s the details that set us apart. We take pride in delivering cycling apparel that looks and feels outstanding, reflecting our unwavering commitment to quality.
Thank you for being part of our journey. Whether you’re new to the brand or a long-time supporter, we’re honored to have you with us. Here’s to many more miles together.